Aciphex otc 70
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Nexium will get brilliant shade: Prilosec purple
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AstraZeneca will continue pushing purple aciphex otc 70 its bid for green.
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The drug marketer is expected to shift its marketing theme for prescription heartburn pill Prilosec, which revolves around the color purple, to its successor drug Nexium. Prilosec has been a blockbuster, in part because of consumer campaigns pegging it as aciphex otc purple pill.
The marketer also wants to effexor aciphex otc 70 used for nerve an over-the-counter version of Prilosec to fight off generic competition.
By staying with purple, AstraZeneca will avoid the pitfalls of building the Nexium brand from /differin-gel-online-2-pack.html. Aciphex otc 70 stakes are high.
The drug generates billions of dollars in annual revenue, and generic, low-price competition could crush AstraZeneca, particularly if the company fails to sell Nexium as a more effective product.
AstraZeneca plans to continue pursuing an Rx-to-OTC switch, but told analysts aciphex otc 70 week it is a far lower priority than Nexium's rollout. The OTC switch aciphex otc 70 give the company three years of exclusivity on store shelves with no private-label or similarly formulated competition. /aleve-med-exam.html person familiar with aciphex otc 70 matter aciphex otc 70 otc 70 an OTC version would be called Prilosec, but would aciphex otc 70 be marketed as a purple aciphex otc.
Nexium is expected to be cleared by the FDA by Dec.
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Preliminary ads aciphex otc 70 physicians are expected to be launched in the U. Aciphex otc the decision to leverage Prilosec's purple power is not without risk. AstraZeneca needs to establish a standalone brand aciphex otc 70 for Nexium to convince consumers and physicians that Nexium is a aciphex otc 70 aciphex otc 70 effective than its predecessor.
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